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An exploratory study of the effects of supplier re



The literature about the influence of suppliers on new product development (NPD) project outcomes shows mixed results. Focusing on supplier relationship, especially the concept of supplier involvement, we present a two-stage model explaning supplier relationships and their impactss on product quality, project development time and project cost. The level of supplier involvement on the NPD project is seen as contigent on the level of technical difficulty of the project. This model is tested using secondary survey data.


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Penerbit : .,
Deskripsi Fisik
p. 33-52
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