APA Style

Keller, Kevin Lane, Aaker, David A.. (1991). The Effects of sequential introduction of brand extensions . Cambridge: MSI.

Chicago Style

Keller, Kevin Lane, Aaker, David A.. The Effects of sequential introduction of brand extensions. Cambridge: MSI, 1991. Printed Material.

MLA Style

Keller, Kevin Lane, Aaker, David A.. The Effects of sequential introduction of brand extensions. Cambridge: MSI, 1991. Printed Material.

Turabian Style

Keller, Kevin Lane, Aaker, David A.. The Effects of sequential introduction of brand extensions. Cambridge: MSI, 1991. Printed Material.