Productivity enhancement is central to the business improvement and competitivenes of an enterprise. For effective and innovative actions to be undertaken for increasing productivity, the latter's performance will first have to be analyzed for weakness and strenght. However, the analysis of productivity cannot be accomplished by employing empirical methods alone; it also requires a dynamic and passive anlysis of both the managerial activity behind it and the business climate in general. The combination of qualititative and quantitative analysis fromthe perspective of overall business management is the distinguishing characteristic of the Productivity Analysis for Innovative Action (PAIA) concept outlined in this book. It also propose that in order to be truly innovative, action must focus on extending the strenghts of a business rather than concentrating on improving weakness. (cited from back cover)