In his award-winning book The Collaboration Challenge, James E. Austin demonstrated how nonprofits and businesses can succeed through strategic alliances. Now, in Meeting the Collaboration Challenge, the Drucker Foundation provides specific guidance to help nonprofits of every size put collaboration into practice. This workbook, its companion videotape, and The Collaboration Challenge help your nonprofit organization further its mission through strategic alliances with businesses.
Meeting the Collaboration Challenge emphasizes the assets and capabilities that nonprofit organizations bring to alliances with business. It presents a four-phase process of preparing your organization for alliances, planning alliances, developing alliances, and renewing alliances. Each phase is intended to encourage participation in successful nonprofit-business alliances and to organize information and guide discussions about them.
Its practical resources help to:
o Identify assets and capabilities a nonprofit might provide and benefits it might seek in alliances
o Review strategic goals and readiness for developing alliances
o Research each potential alliance to assess strategic fit and opportunities
o Discover additional businesses with which a nonprofit might create alliances
o Design a marketing approach for each alliance
o Develop the management plan for each alliance
o Appraise each alliance and its potential

Through this systematic process for developing your nonprofit’s alliances with businesses, you can build collaboration that benefits both partners and the customers and communities they serve. (copyright www.bn.com)