Kotler, Philip Primary Author mixed material bibliography Upper Saddle River Prentice Hall 2001 en English

Printed Material

xv, : figs., tabs., note, gloss., index ; 24 cm. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in. Communication Strategic planning Customer Satisfaction E-commerce Brands Marketing Management Competition Forecasting Market research Positioning Marketing channels Service BA 0130185256 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA Kot 31445 General (General) BA Kot Framework_for_marketing_management.jpg.jpg 27399 2003-07-14 00:00:00 2020-02-24 10:56:49 machine generated