Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances.

This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers:
* How to determine the right type of alliance, and structure it to meet
each company’s stated goals
* Sharing knowledge and building inter-company teams
* Successfully ending an alliance

Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances.


TABLE OF CONTENTS
Acknowledgments
Introduction

1. What Is an Alliance?
2. Great Idea, but How Do I Get Started?
3. 3G Wireless Networks: The Future Is Now ... or Is It?
4. Telecom Providers and 3G Wireless Device Manufacturers: A $1
Trillion Investment, yet Where’s the Value?
5. Mission Impossible? From Intense Competitor to Alliance Partner!
6. Transportation: Win-Win Must Mean Profit-Profit
7. Health Care: Alliances and a Healthy Supply Chain
8. Software Companies and Consulting Firms: Alliances Viewed from
Both Sides
9. Know When to Hold, and Know When to Fold
10. Critical Success Factors in Establishing Alliances
11. The Alliance Hall of Fame

Index