creating and keeping customers in an e-commerce world Zikmund, William G. Primary Author D'amico, Michael Additional Author mixed material bibliography Australia South-Western 2002 en English

Printed Material

xxix, 551 p. : photos, cases, gloss., index ; 28 c A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic area, and the ethics in practice cases have been replaced by ethical questions and exercises.In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. Marketing Sales management E-commerce Information technology Supply chains Marketing Strategy Consumer behaviour Retailing Market research Advertising Exports Pricing Public relations BA/WN 032406392X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN Zik 31528 General (General) BA/WN Zik 27421 2003-07-22 00:00:00 2020-03-03 09:09:29 machine generated