Sherman, Andrew J. Primary Author mixed material bibliography New York Amacom 1999 en English

Printed Material

xvi, 449 p. : index ; 26 cm. Highly acclaimed as the ideal practical planning guide for early-stage and rapidly-growing businesses, the first edition of Franchising and Licensing spearheaded the success of thousands of new companies. This new edition incorporates the latest developments and trends in franchising, licensing, and other growth strategies based on strategic distribution partnering relationships with local resources who use their own capital to achieve growth objectives. With its clear, expert guidance, you’ll be able to choose the best ways to: * avoid the common pitfalls of franchising, licensing, joint ventures, distributorships, and other leveraged marketing structures * understand the key management, operational, and legal issues involved in building an effective franchising program * leverage intellectual property to penetrate new markets, expand market share, and build customer and brand loyalty BCM 0814404502 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BCM She 31468 General (General) BCM She 27424 2003-07-14 00:00:00 2025-12-10 11:52:10 machine generated