a guide to profittable decision making Nagle, Thomas T. Primary Author Holden, Reed K. Additional Author mixed material bibliography Upper Saddle River Prentice Hall 2002 id Indonesia

Printed Material

xxi, 398 p. : boxes, exh., tabs., index ; 24 cm. This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. New to this third edition are: an updated, practical guide to legal limitations on pricing; a chapter on pricing in and through channels of distribution; an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. Strategic planning Marketing Decision Making Competition Financial analysis Ethics Pricing BM/ADBE 013026248X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BM/ADBE Nag 31383 General (General) BM/ADBE Nag 27425 2003-07-14 00:00:00 2021-04-22 09:30:49 machine generated