Lee, Dick Primary Author mixed material bibliography Minnesota High Yield Marketing 2000 en English

Printed Material

iv, 222 p. : 23 cm. TABLE OF CONTENTS Acknowledgements III Introduction 1 I. Understanding CRM History 13 Technology 27 Opportunity 53 II. Misunderstanding CRM Misunderstanding #1 CRM = Software 85 Misunderstanding #2 CRM = e.com 89 Misunderstanding #3 It’s Time to Get Out of Sync 95 Misunderstanding #4 It Will be Over in a Quarter 105 Misunderstanding #5 CRM = Database Marketing 111 Misunderstanding #6 CRM is Too Hard, Too Risky, Too Expensive 123 III. CRM Strategy The Team(s) 127 Customer Relationship Planning 141 Redesigning Functional Activities 155 Migration Management 163 IV. CRM Nuts & Bolts Perspective Check 171 Re-engineering Work Processes 175 Supporting with Software 185 Training & Launch 195 V. Sidebars Silence from Above 199 Ageism 203 Avoid E-Gregious Errors 207 Let’s Leave the "R" in CRM 209 VI. Other Stuff Help! 213 About the Author 219 About HYM’s "Working Guide" Books 221 Strategic planning Customer Relationship Management Marketing Strategy Change Sales force Reengineering BTC/AD 0967375738 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTC/AD Lee 31387 General (General) BTC/AD Lee 27428 2005-08-08 00:00:00 2021-08-19 11:02:08 machine generated