mixed material bibliography Boston Harvard Business School 2002 en English

Printed Material

xv, 252 p. : note, index ; 24 cm. Regis McKenna professes that marketing has become a technology. He explains that computers can do most of the work that was once performed by marketers, including data gathering and customer care. He writes that marketers can no longer work on the outskirts of the process shaping images, but must instead manage this new infrastructure and integrate people and technological tools to deliver value to customers. Copyright (c) 2002 Soundview Executive Book Summaries Customer Service Customer relations BTG 1578512441 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTG Mck 31460 General (General) BTG Mck 27433 2003-09-17 00:00:00 2025-12-23 14:34:06 machine generated