Coulter, Mary Primary Author mixed material bibliography Upper Saddle River Prentice Hall 2002 en English

Printed Material

xx, figs., cases, exh., index ; 26 cm. Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features: a.Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks; b. "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area; c. "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of todays business environment and examples from companies around the world; d. "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making; e. A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Strategic Management Case Studies ADBE 79 0130400068 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE 79 Cou 31485 General (General) ADBE 79 Cou download_%252816%2529.jpg.jpg 27449 2003-07-14 00:00:00 2022-05-10 14:00:17 machine generated