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Strategic management in action



Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features: a.Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks; b. "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area; c. "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of todays business environment and examples from companies around the world; d. "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making; e. A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises.


Ketersediaan

31485ADBE 79 CouGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
ADBE 79 Cou
Penerbit Prentice Hall : Upper Saddle River.,
Deskripsi Fisik
xx, figs., cases, exh., index ; 26 cm.
Bahasa
English
ISBN/ISSN
0-13-040006-8
Klasifikasi
ADBE 79
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
2nd ed.
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




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