mixed material bibliography San Francisco Berrett-Koehler 2002

vii, 242 p. : figs., index ; 24 cm. Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them. Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success. TABLE OF CONTENTS Introduction: What It Takes to Drive Growth 1 21st Century Innovation 2 Leading Innovation 3 Creating the Culture 4 Empowering the Idea Management Process 5 Mining the Future 6 Fortifying the Idea Factory 7 Producing Powerful Products 8 Generating Growth Strategies 9 Selling New Ideas 10 Taking Action in Your Firm Acknowledgments Source Notes and Resources Index About the Author RNB 42 1576751872 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen RNB 42 Tuc 27473 2004-05-21 00:00:00 2008-08-13 00:00:00 machine generated