Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them. Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.


TABLE OF CONTENTS

Introduction: What It Takes to Drive Growth
1 21st Century Innovation
2 Leading Innovation
3 Creating the Culture
4 Empowering the Idea Management Process
5 Mining the Future
6 Fortifying the Idea Factory
7 Producing Powerful Products
8 Generating Growth Strategies
9 Selling New Ideas
10 Taking Action in Your Firm

Acknowledgments
Source Notes and Resources
Index
About the Author