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  <title>Relationship marketing :</title>
  <subTitle>inovasi pemasaran yang membuat pelanggan bertekuk lutut</subTitle>
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 <name type="Personal Name" authority="">
  <namePart>Chan, Syafruddin</namePart>
  <role>
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 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Gramedia Matraman</publisher>
   <dateIssued>2003</dateIssued>
  </place>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <form authority="gmd">Printed Material</form>
  <extent>xii, 233 p. : diagram, tabs., notes, ; 23 cm.</extent>
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 <note>Buku ini mengupas tuntas masalah yang berhubungan dengan Relationship Marketing, termasuk cara menjalankannya tahap demi tahap. Dengan demikian, siapapun anda, peminat relationship marketing atau orang yang ingin menjalankan konsep ini di perusahaan anda, dapat memahaminya dengan mudah.</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Marketing</topic>
 </subject>
 <subject authority="">
  <topic>Technology</topic>
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 <subject authority="">
  <topic>Case Studies</topic>
 </subject>
 <subject authority="">
  <topic>Marketing Strategy</topic>
 </subject>
 <subject authority="">
  <topic>Customer relations</topic>
 </subject>
 <subject authority="">
  <topic>Customer services</topic>
 </subject>
 <subject authority="">
  <topic>Internet</topic>
 </subject>
 <subject authority="">
  <topic>After-sales service</topic>
 </subject>
 <classification>BA/BTG</classification>
 <identifier type="isbn">9792201564</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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