Huff, Sid L. Primary Author Newson, Peter Additional Author Parent, Michael Additional Author Schneberger, Scott Additional Author mixed material bibliography Boston McGraw-Hill 2000 en English

Printed Material

x, 470 p. : exh., tabs., index ; 24 cm. Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. (c) barnerandnoble.com Marketing Infrastructure E-commerce Case Studies Internet Payment systems Products Service AZA/WN 79 0072375167 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN 79 Cas 31709 General (General) AZA/WN 79 Cas Cases_in_electronic_commerce.jpg.jpg 27603 2005-09-06 00:00:00 2020-02-06 09:53:34 machine generated