Formulation, implementation, and control of competitive strategy

Formulation, implementation, and control of competitive strategy Pearce, John A. Primary Author Robinson, Richard B. Additional Author mixed material bibliography Boston McGraw-Hill 2000 en English xxxi, 400 p. : figs., exh., index ; 25 cm. An introduction to planning and managing strategic activities, for business students. Covers the strategic management process, defining the company mission, internal analysis, and formulating, implementing, and evaluating strategy, with chapter case studies from the Coca-Cola company. This fifth edition incorporates revised material on external analysis, environmental forecasting, the global business setting, and organizational culture as a central dimension of strategy implementation. Annotation c. Book News, Inc., Portland, OR (booknews.com) Strategic planning Organizational structure Multinational companies ADBE 79 0072333235 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE 79 Pea 31707 General (General) ADBE 79 Pea 27614 2003-10-09 00:00:00 2022-05-10 14:04:49 machine generated