APA Style
Kerin, Roger A., Peterson, Robert A.. (1998).
Strategic marketing problems : cases and comments (8th ed.).
Upper Saddle River:
Prentice Hall.
Chicago Style
Kerin, Roger A., Peterson, Robert A..
Strategic marketing problems : cases and comments.
8th ed.
Upper Saddle River:
Prentice Hall,
1998.
Printed Material.
MLA Style
Kerin, Roger A., Peterson, Robert A..
Strategic marketing problems : cases and comments.
8th ed.
Upper Saddle River:
Prentice Hall,
1998.
Printed Material.
Turabian Style
Kerin, Roger A., Peterson, Robert A..
Strategic marketing problems : cases and comments.
8th ed.
Upper Saddle River:
Prentice Hall,
1998.
Printed Material.