Hill, Charles W.L. Primary Author mixed material bibliography Boston McGraw-Hill 2001 en English

Printed Material

xxiv, 530 p. : tabs., figs., cases, gloss., notes, Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e through a variety of real world examples and cases from small, medium, and large companies throughout the world. TABLE OF CONTENTS Part I: Globalization Chapter 1: Globalization Part II: Country Differences Chapter 2: Country Differences in Political Economy Chapter 3: Differences in Culture Part III: Cross-Border Trade and Investment Chapter 4: International Trade Theory Chapter 5: The Political Economy of International Trade Chapter 6: Foreign Direct Investment Chapter 7: Regional Economic Integration Part IV: Global Money System Chapter 8: The Foreign Exchange Market Chapter 9: The Global Monetary System Part V: Competing in a Global Marketplace Chapter 10: Global Strategy Chapter 11: Entering Foreign Markets Chapter 12: Exporting, Importing, and Countertrade Chapter 13: Global Marketing and R&D Chapter 14: Global Manufacturing and Materials Management Chapter 15: Global Human Resource Management Globalization AZB 0072320559 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZB Hil 31715 General (General) AZB Hil images_%25281%2529.jpg.jpg 27619 2005-09-07 00:00:00 2020-02-06 12:00:45 machine generated