Strategic marketing management cases Cravens, David W. Primary Author mixed material bibliography Boston McGraw-Hill 1999 en English
Printed Material
xvi, 624 p. : exh., index of cases, ; 25 cm. + 1 C The Irwin/McGraw-Hill series in marketing TABLE OF CONTENTS Part 1 Market Driven Strategy Case1-1: Enterprise Rental-A-Car Case1-2: Coca Cola (Japan) Company Case1-3: Battered Women Fighting Back! Case1-4: Wind Technology Case1-5: The Metropolitan Museum of Art Case1-6: California Valley Wine Company Part 2 Market Orientation and Organizational Learning Case2-1: Navistar International Transportation Corporation Case2-2: Floral Farms Case2-3: Quality Plastics International S.A. de C.V. Case2-4: Food Lion, Inc Case2-5: Banco Nacional de Comercio Exterior, S.N.C. Case2-6: Optical Fiber Corporation Part 3 Growth Strategies Case3-1: Golden Valley Microwave Foods, Inc. Case3-2: Blockbuster Entertainment Corporation Case3-3: SystemSoft Corporation Case3-4: Angostura Bitters, Inc. Case3-5: The Bacova Guild, Ltd. Case3-6: The Faith Mountain Company Part 4 Market Target Strategies Case4-1: Amtech Corporation Case4-2: During AG (Fottle) Case4-3: Murphy Brewery Ireland, Limited Case4-4: Shorin-Ryu Karate Academy Case4-5: LoJack Corporation Case4-6: Algonquin Power and Light Company Part 5 Marketing Relationship Strategies Case5-1: ABB Traction Inc Case5-2: Ambrosia Corporation-San August Case5-3: Electro-Products Limited Case5-4: Southern Home Developers Case5-5: Konark Television India Case5-6: Powrtron Corporation Case5-7: Taurus Hungarian Rubber Works Part 6 Marketing Program Development Case6-1: Dunkin’ Donuts Case6-2: Rollerblade, Inc. Case6-3: L’Oreal Nederland B.V. Case6-4: Apache Power, Inc. Case6-5: Capital Case6-6: National Breweries Case6-7: Cemical Additives Corporation-Specialty Products Group Part 7 Planning, Organizing, and Implementing Marketing Plans and Assessing Performance Case7-1: CUTCO International Case7-2: Yoplait USA Case7-3: Cima Mountaineering, Inc. Case7-4: Longevity Healthcare Systems, Inc. Case7-5: La-Z-Boy Chair Company Case7-6: Bear Creek Golf Range Case7-7: Wentworth Industrial Cleaning Supplies Appendix A Marketing Financial Analysis Appendix B Guide to Case Analysis Index of Cases Strategic planning Case Studies Marketing Management Marketing Strategy BAD 79 0256261253 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD 79 Cra 31704 Restricted (Restricted) BAD 79 Cra coverStrategic_Marketing_Management_cases_cravens.jpg.jpg 27624 2004-02-13 00:00:00 2021-06-29 15:15:41 machine generated