APA Style
Cravens, David W.. (1999).
Strategic marketing management cases (6th ed.).
Boston:
McGraw-Hill.
Chicago Style
Cravens, David W..
Strategic marketing management cases.
6th ed.
Boston:
McGraw-Hill,
1999.
Printed Material.
MLA Style
Cravens, David W..
Strategic marketing management cases.
6th ed.
Boston:
McGraw-Hill,
1999.
Printed Material.
Turabian Style
Cravens, David W..
Strategic marketing management cases.
6th ed.
Boston:
McGraw-Hill,
1999.
Printed Material.