TABLE OF CONTENTS

Part 1 Market Driven Strategy

Case1-1: Enterprise Rental-A-Car
Case1-2: Coca Cola (Japan) Company
Case1-3: Battered Women Fighting Back!
Case1-4: Wind Technology
Case1-5: The Metropolitan Museum of Art
Case1-6: California Valley Wine Company

Part 2 Market Orientation and Organizational Learning

Case2-1: Navistar International Transportation Corporation
Case2-2: Floral Farms
Case2-3: Quality Plastics International S.A. de C.V.
Case2-4: Food Lion, Inc
Case2-5: Banco Nacional de Comercio Exterior, S.N.C.
Case2-6: Optical Fiber Corporation

Part 3 Growth Strategies

Case3-1: Golden Valley Microwave Foods, Inc.
Case3-2: Blockbuster Entertainment Corporation
Case3-3: SystemSoft Corporation
Case3-4: Angostura Bitters, Inc.
Case3-5: The Bacova Guild, Ltd.
Case3-6: The Faith Mountain Company

Part 4 Market Target Strategies

Case4-1: Amtech Corporation
Case4-2: During AG (Fottle)
Case4-3: Murphy Brewery Ireland, Limited
Case4-4: Shorin-Ryu Karate Academy
Case4-5: LoJack Corporation
Case4-6: Algonquin Power and Light Company

Part 5 Marketing Relationship Strategies

Case5-1: ABB Traction Inc
Case5-2: Ambrosia Corporation-San August
Case5-3: Electro-Products Limited
Case5-4: Southern Home Developers
Case5-5: Konark Television India
Case5-6: Powrtron Corporation
Case5-7: Taurus Hungarian Rubber Works

Part 6 Marketing Program Development

Case6-1: Dunkin’ Donuts
Case6-2: Rollerblade, Inc.
Case6-3: L’Oreal Nederland B.V.
Case6-4: Apache Power, Inc.
Case6-5: Capital
Case6-6: National Breweries
Case6-7: Cemical Additives Corporation-Specialty Products Group

Part 7 Planning, Organizing, and Implementing Marketing Plans and Assessing Performance

Case7-1: CUTCO International
Case7-2: Yoplait USA
Case7-3: Cima Mountaineering, Inc.
Case7-4: Longevity Healthcare Systems, Inc.
Case7-5: La-Z-Boy Chair Company
Case7-6: Bear Creek Golf Range
Case7-7: Wentworth Industrial Cleaning Supplies

Appendix A Marketing Financial Analysis
Appendix B Guide to Case Analysis
Index of Cases