mixed material bibliography Jakarta P3I 2003

183 p. : tabs. : 28 cm. LIST OF CONTENTS: 1. GENERAL Country profile Advertising expenditures; Media penetration; Media inflation 2. TELEVISION Television in Indonesia Television advertising expenditures Media penetration (RCTI, TPI, SCTV, ANTV, INDOSIAR, TRANS TV, LATIVI, TV7, GTV, METRO,JTV top programs) Cost efficiency (RCTI, TPI, SCTV, ANTV, INDOSIAR, TRANS TV, LATIVI, TV7, GTV, METRO,JTV) 3. RADIO Radio in Indonesia Media penetration Cost efficiency 4. NEWSPAPER Newspapers in Indonesia Newspapers advertising expenditures Media penetration Cost efficiency 5. MAGAZINE Magazines in Indonesia Magazine advertising expenditures Media penetration Cost efficiency 6. TABLOID Tabloid in Indonesia Tabloid advertising expenditures Media penetration Cost efficiency 7. CLASSIFIED AD 8. DIRECTORY 9. BASIC MEDIA TERMINOLOGIES 10. ADVERTISING CODE OF ETHICS - INDONESIA 417 BKF 5535 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 417 BKF 5535 Per 29244 2003-12-16 00:00:00 2006-12-22 00:00:00 machine generated