LIST OF CONTENTS:
1. GENERAL
Country profile
Advertising expenditures; Media penetration; Media inflation
2. TELEVISION
Television in Indonesia
Television advertising expenditures
Media penetration (RCTI, TPI, SCTV, ANTV, INDOSIAR, TRANS TV,
LATIVI, TV7, GTV, METRO,JTV top programs)
Cost efficiency (RCTI, TPI, SCTV, ANTV, INDOSIAR, TRANS TV,
LATIVI, TV7, GTV, METRO,JTV)
3. RADIO
Radio in Indonesia
Media penetration
Cost efficiency
4. NEWSPAPER
Newspapers in Indonesia
Newspapers advertising expenditures
Media penetration
Cost efficiency
5. MAGAZINE
Magazines in Indonesia
Magazine advertising expenditures
Media penetration
Cost efficiency
6. TABLOID
Tabloid in Indonesia
Tabloid advertising expenditures
Media penetration
Cost efficiency
7. CLASSIFIED AD
8. DIRECTORY
9. BASIC MEDIA TERMINOLOGIES
10. ADVERTISING CODE OF ETHICS - INDONESIA