APA Style

Sengupta, Subroto. (1990). Brand positioning : strategies for competitive advantage . New Delhi: McGraw-Hill.

Chicago Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: McGraw-Hill, 1990. Printed Material.

MLA Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: McGraw-Hill, 1990. Printed Material.

Turabian Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: McGraw-Hill, 1990. Printed Material.