converting intangible assets into tangible outcomes Kaplan, Robert S. Primary Author mixed material bibliography Boston Harvard Business School Press 2004 en English

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xviii, 454 p. : tabs., charts, index ; 25 cm. More than 75% of the average company's market value comes from intangible assets that traditional metrics don't measure. The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manner that ensures sustained value creation. Strategy map allows managers to align investments in people, technology and organization capital for the greatest impact By paying close attention to improving internal processes such as operations, customer relationships, innovation and culture -- and making proper investments in intangible assets -- human capital, information capital, and organization capital management cna implement a structured plan to achieve strategic success. WHAT WILL YOU’LL LEARN IN THIS SUMMARY Which organizational processes are most critical for enhancing productivity How to understand a strategy map and the cause-and-effect relationships between processes and intangible assets How to manage internal processes to achieve your differentiated value proposition How to define and measure intangible assets and then integrate and align them with strategy for true value How to develop a customized strategy map for your company based on your unique strategy and goals How to plan an implementation campaign based on the strategy map TABLE OF CONTENTS Preface Part. I Overview 1 Introduction 2 Strategy Maps Part. II Value-Creating Processes 3 Operations Management Processes 4 Customer Management Processes 5 Innovation Processes 6 Regulatory and Social Processes Part. III Intangible Assets 7 Aligning Intangible Assets to Enterprise Strategy 8 Human Capital Readiness 9 Information Capital Readiness 10 Organization Capital Readiness Part. IV Building Strategies and Strategy Maps 11 Customizing Your Strategy Map to Your Strategy 12 Planning the Campaign Part. V The Case Files 13 Private-Sector Organizations 14 Public-Sector Organizations 15 Nonprofit Organizations Index About the Authors Strategic planning Corporate Strategy Balanced Scorecard Performance measurement Intangible assets Human capital AD/ADBE/AZA 1591391342 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD/ADBE/AZA Kap 32046 Short Loan (Short Loan) AD/ADBE/AZA Kap 31852 Short Loan (Short Loan) AD/ADBE/AZA Kap 29466 2004-06-08 00:00:00 2022-10-12 09:09:31 machine generated