More than 75% of the average company's market value comes from intangible assets that traditional metrics don't measure. The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manner that ensures sustained value creation.

Strategy map allows managers to align investments in people, technology and organization capital for the greatest impact By paying close attention to improving internal processes such as operations, customer relationships, innovation and culture -- and making proper investments in intangible assets -- human capital, information capital, and organization capital management cna implement a structured plan to achieve strategic success.

WHAT WILL YOU’LL LEARN IN THIS SUMMARY
Which organizational processes are most critical for enhancing productivity
How to understand a strategy map and the cause-and-effect relationships between processes and intangible assets
How to manage internal processes to achieve your differentiated value proposition
How to define and measure intangible assets and then integrate and align them with strategy for true value
How to develop a customized strategy map for your company based on your unique strategy and goals
How to plan an implementation campaign based on the strategy map

TABLE OF CONTENTS

Preface
Part. I Overview
1 Introduction
2 Strategy Maps

Part. II Value-Creating Processes
3 Operations Management Processes
4 Customer Management Processes
5 Innovation Processes
6 Regulatory and Social Processes

Part. III Intangible Assets
7 Aligning Intangible Assets to Enterprise Strategy
8 Human Capital Readiness
9 Information Capital Readiness
10 Organization Capital Readiness

Part. IV Building Strategies and Strategy Maps
11 Customizing Your Strategy Map to Your Strategy
12 Planning the Campaign

Part. V The Case Files
13 Private-Sector Organizations
14 Public-Sector Organizations
15 Nonprofit Organizations

Index
About the Authors