APA Style

Mcdonald, Malcolm H.B., Cheverton, Peter. (2003). How come your marketing plans aren't working ? : kunci sukses perencanaan pemasaran . Jakarta: Elex Media Komputindo.

Chicago Style

Mcdonald, Malcolm H.B., Cheverton, Peter. How come your marketing plans aren't working ? : kunci sukses perencanaan pemasaran. Jakarta: Elex Media Komputindo, 2003. Printed Material.

MLA Style

Mcdonald, Malcolm H.B., Cheverton, Peter. How come your marketing plans aren't working ? : kunci sukses perencanaan pemasaran. Jakarta: Elex Media Komputindo, 2003. Printed Material.

Turabian Style

Mcdonald, Malcolm H.B., Cheverton, Peter. How come your marketing plans aren't working ? : kunci sukses perencanaan pemasaran. Jakarta: Elex Media Komputindo, 2003. Printed Material.