why companies must merge social and financial imperatives to achieve superior performance Paine, Lynn Sharp Primary Author mixed material bibliography New York New McGraw- Hill 2003 en English

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xv, 302 p. : figs., notes, index ; 22 cm. Do values and social responsibility have any place in the profit-driven corporate world? Just ask the employees and stockholders of Enron. Even before the Enron disaster, however, the business sections of newspapers were filled with stories about companies such as Bridgestone, Sotheby's, and Microsoft, whose reckless or irresponsible practices and standards had jeopardized both their profits and their futures. In Value Shift, renowned Harvard Business School Professor Lynn Sharp Paine reveals that corporate social responsibility makes for more than good public relations; it is a powerful tool for achieving superior performance and generating greater profits. She takes a realistic look at the new role that private industry will play in public service in the years ahead and explores the increasing importance of corporate values in maintaining the long-term profitability of companies. Professor Paine describes how, recent news reports notwithstanding, many companies in the United States and around the world have already placed increased emphasis on values and corporate citizenship. She explains the motivations behind this turn to values, analyzes its impact on management practice, and presents guidelines for developing a "corporate conscience." The most striking feature of this eye-opening exposé is its hardheaded appraisal of the growing body of evidence showing that a values-based orientation is very good for business. It also offers pointers on how managers can anticipate and avoid "gray area" dilemmas, formulate conscientious responses to incidents that will also serve the organization’s goals and interests, and take a more active role in strengthening their company’s public image. Companies that adhere to basic values benefit from more effective risk management, more efficient organizational functioning, increased market attractiveness, and greater investor confidence. Value Shift provides the tools and techniques needed to instill the values that create more responsible, more accountable, and more profitable organizations. It is the ultimate resource for corporate managers who want their companies to do well while doing good. TABLE OF CONTENTS Preface and Acknowledgments Ch. 1 The Turn to Values Ch. 2 Does Ethics Pay? Ch. 3 Time for a Reality Check Ch. 4 The Corporation’s Evolving Personality Ch. 5 A Higher Standard Ch. 6 The New Value Proposition Ch. 7 Performing at a Higher Level Ch. 8 A Compass for Decision Making Ch. 9 The Center-Driven Company App.: Emerging Standards Notes Index Corporate Culture Corporate Strategy Decision Making Organizational change Organizational performance Business ethics Organizational design AD 363 0071382399 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AD 363 Pai 31939 General (General) AD 363 Pai oikikk.jpg.jpg 29719 2004-11-03 00:00:00 2022-04-22 10:52:06 machine generated