TABLE OF CONTENTS

Ch. 1 Introduction to Research
Ch. 2 Scientific Investigation
Ch. 3 Technology and Business Research
Ch. 4 The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition
Ch. 5 The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development
Ch. 6 The Research Process: Step 6: Elements of Research Design
Ch. 7 Experimental Designs
Ch. 8 Measurement of Variables: Operational Definition and Scales
Ch. 9 Measurement: Scaling, Reliability, Validity
Ch. 10 Data Collection Methods
Ch. 11 Sampling
Ch. 12 Data Analysis and Interpretation
Ch. 13 The Research Report
Ch. 14 Managerial Decision Making and Research

Module: A Refresher on Some Statistical Terms and Tests
A Final Note to the Student
Glossary of Terms
References
Statistical Tables
Index