Arnould, Eric Primary Author Price, Linda Additional Author Zinkhan, George Additional Author mixed material bibliography Boston McGraw-Hill 2002 en English

Printed Material

xviii, 750 p. : exh., endnotes, index ; 26 cm. Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples. TABLE OF CONTENTS Pt. 1 An overview of consumer behavior Ch. 1 Introduction : the world of consumers Ch. 2 The changing world of consumption Ch. 3 The meaning and nature of culture Ch. 4 Consumption meanings Pt. 2 Marketing decisions and consumer behavior Ch. 5 Consumer behaviors and marketing strategies Ch. 6 Learning about consumers Pt. 3 Consumers as interpreters Ch. 7 Consumer motives, goals, and involvement Ch. 8 Perception : worlds of sensations Ch. 9 Experience, learning, and knowledge Ch. 10 The self and selves Pt. 4 Consumers in social context Ch. 11 Lifestyles : consumption subcultures Ch. 12 Economic and social segments Ch. 13 Organizational and household behaviors Ch. 14 Interpersonal influence Pt. 5 Consumer action Ch. 15 Consumer attitudes and decisions Ch. 16 Acquiring things Ch. 17 Consumer innovation Ch. 18 Consumer satisfaction Ch. 19 Disposition, recycling, and reuse Brands Behaviour Consumers Analysis Consumer research BDB 0256133603 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDB Arn 32112 General (General) BDB Arn 29969 2005-09-29 00:00:00 2021-08-20 10:39:43 machine generated