Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

TABLE OF CONTENTS
Pt. 1 An overview of consumer behavior
Ch. 1 Introduction : the world of consumers
Ch. 2 The changing world of consumption
Ch. 3 The meaning and nature of culture
Ch. 4 Consumption meanings
Pt. 2 Marketing decisions and consumer behavior
Ch. 5 Consumer behaviors and marketing strategies
Ch. 6 Learning about consumers
Pt. 3 Consumers as interpreters
Ch. 7 Consumer motives, goals, and involvement
Ch. 8 Perception : worlds of sensations
Ch. 9 Experience, learning, and knowledge
Ch. 10 The self and selves
Pt. 4 Consumers in social context
Ch. 11 Lifestyles : consumption subcultures
Ch. 12 Economic and social segments
Ch. 13 Organizational and household behaviors
Ch. 14 Interpersonal influence
Pt. 5 Consumer action
Ch. 15 Consumer attitudes and decisions
Ch. 16 Acquiring things
Ch. 17 Consumer innovation
Ch. 18 Consumer satisfaction
Ch. 19 Disposition, recycling, and reuse