China is the world's third largest economy and America's biggest trading partner in Asia. The path China takes over the coming decades will have a profound impact on business and the economy all around the world. The authors of this book are neither futurists nor experts on China, but practitioners of the art of scenario planning.
In this book, Ogilvy and Schwartz draw on a range of studies conducted for companies anxious to understand the future consequences of the decisions they’re making today with respect to China. They present three versions of what China’s future might look like and what that will mean for the governments and companies that will be doing business with or in China. Their scenarios are in an absorbing narrative form, like histories written twenty years from now. They explain the predetermined elements, assumptions, and variables that underlie each scenario. They also draw implications and make suggestions about how companies can use each scenario to plan business strategy.