Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that you've barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how today's most innovative firms are already doing it. Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for: Using Internet tools to create and manage enduring brands; Understanding and managing risks created by the Internet; Pursuing strategic alliances to support your company's goals. The Internet hasn't changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned way -- by locating customers, learning what they want, and providing it in the most efficient ways possible.

TABLE OF CONTENTS

Introduction: You Cannot Violate the Laws of Economics
Part. 1 Framework
1 A Hare, a Tortoise, and the Business of Buying Groceries Online
2 Creating Internet Strategies for Competitive Advantage
3 Customer Behavior and Internet Strategies
4 Managing Risks in Internet Strategy

Part. 2 Experience
5 How an Internet-Based Strategy Affects Financial Services
6 Internet Strategy and the New Media
7 Post Mortem: Lessons from the Online Stamp Market
8 Online Exchanges: Do They Have a Future?

Conclusion: Sustaining Competitive Advantage Amid Uncertainty
App.: Selected Readings
Endnotes
Index