What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including employees, equity, products, and relationships-in order to provide real value to the communities in which they operate. Case studies look at how both large and small companies, have structured their philanthropy programs for maximum effectiveness and true integration. We see what works and what doesn't. Here is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good.


TABLE OF CONTENTS

Foreword
Introduction: Dare to Be Great

Chapter 1 Establishing a Culture of Philanthropy
Chapter 2 Defining a Mission
Chapter 3 Involving Employees
Chapter 4 Starting Small
Chapter 5 Maintaining Philanthropy Through Tough Times
Chapter 6 The 1-Percent Solution
Chapter 7 Innovative Models
Chapter 8 Going Global
Chapter 9 Strategic Philanthropy (or Not)
Chapter 10 Tackling the Big Project
Chapter 11 Good Partners Make Good Philanthropy
Chapter 12 The Intermediary’s Role
Chapter 13 Measuring Philanthropy
Chapter 14 The Nonprofit Perspective
Chapter 15 Call to Alms--A Summary of the Top 10 Best Practices in Corporate Philanthropy

Endnotes
Index
About the Authors