APA Style
Kotler, Philip, Trias de Bes, Fernando. (2003).
Lateral marketing : new techniques for finding breakthrough ideas .
New Jersey:
John Wiley & Sons.
Chicago Style
Kotler, Philip, Trias de Bes, Fernando.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
John Wiley & Sons,
2003.
Printed Material.
MLA Style
Kotler, Philip, Trias de Bes, Fernando.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
John Wiley & Sons,
2003.
Printed Material.
Turabian Style
Kotler, Philip, Trias de Bes, Fernando.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
John Wiley & Sons,
2003.
Printed Material.