mixed material bibliography Chichester John Wiley & Sons 2003

xii, 429 p. : figs., tabs., refs., index ; 26 cm. From the back bover Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most managers agree that innovation and creativity are essential to assuring long-term success, many struggle with realizing this in their work and translating it into everyday business life. Managing Innovation, Design and Creativity provides managers and students with insights that help them create sustainable and innovative organizations. These insights will help the reader to appreciate and understand how their organization can gain most from innovation, design and creativity and, more importantly, will show them how to translate these words into action. FEATURES o Offers an integrative approach to innovation, design and creativity. o Includes a collection of 10 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization. o Identifies tools and techniques that will help to improve an organization’s innovation performance. Managing Innovation, Design and Creativity has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations. TABLE OF CONTENTS Introduction Acknowledgements 1 What are Innovation, Creativity and Design? 2 Innovation = Creativity and Commercialization 3 Structured Processes for Developing New Products 4 A Note on Globalization 5 Innovation and Branding for the Web 6 Strategy - Emergent or Planned, and Other Issues 7 Branding and Innovation 8 The Value of Market Research 9 Approaches to Market Research 10 A Note on Teams 11 Collaboration - Innovation in Manufacturing 12 The Role of Prototypes 13 Collaborating for Innovation 14 Innovation and Industry Context 15 The Effects of Industry and Cultural Context 16 Informal Networks and the Management of Knowledge 17 Innovation for the Environment 18 Green Design - Clean Environment or Clean Conscience? 19 A Note on Intellectual Property Rights (IPR) 20 Innovation in Large Organizations 21 How to Infuse Innovation? 22 Venturing Beyond Company Boundaries 23 Innovation in Financial Services 24 Innovation in the Service Industry 25 Definitions of Success and Failure: Measuring for Innovation 26 Building for Innovation 27 Company Culture and Architecture 28 Outsourcing - Designers In or Out? 29 Putting All the Pieces into Place 30 The Innovative Organization App. I How to Use the Case Studies App. II Categories of Design References Index RNB/LXMG 79 0470847085 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen RNB/LXMG 79 Von 30061 2005-04-13 00:00:00 2014-07-23 00:00:00 machine generated