From the back bover
Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most managers agree that innovation and creativity are essential to assuring long-term success, many struggle with realizing this in their work and translating it into everyday business life. Managing Innovation, Design and Creativity provides managers and students with insights that help them create sustainable and innovative organizations. These insights will help the reader to appreciate and understand how their organization can gain most from innovation, design and creativity and, more importantly, will show them how to translate these words into action.

FEATURES
o Offers an integrative approach to innovation, design and creativity.
o Includes a collection of 10 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization.
o Identifies tools and techniques that will help to improve an organization’s innovation performance.

Managing Innovation, Design and Creativity has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.


TABLE OF CONTENTS
Introduction
Acknowledgements
1 What are Innovation, Creativity and Design?
2 Innovation = Creativity and Commercialization
3 Structured Processes for Developing New Products
4 A Note on Globalization
5 Innovation and Branding for the Web
6 Strategy - Emergent or Planned, and Other Issues
7 Branding and Innovation
8 The Value of Market Research
9 Approaches to Market Research
10 A Note on Teams
11 Collaboration - Innovation in Manufacturing
12 The Role of Prototypes
13 Collaborating for Innovation
14 Innovation and Industry Context
15 The Effects of Industry and Cultural Context
16 Informal Networks and the Management of Knowledge
17 Innovation for the Environment
18 Green Design - Clean Environment or Clean Conscience?
19 A Note on Intellectual Property Rights (IPR)
20 Innovation in Large Organizations
21 How to Infuse Innovation?
22 Venturing Beyond Company Boundaries
23 Innovation in Financial Services
24 Innovation in the Service Industry
25 Definitions of Success and Failure: Measuring for Innovation
26 Building for Innovation
27 Company Culture and Architecture
28 Outsourcing - Designers In or Out?
29 Putting All the Pieces into Place
30 The Innovative Organization
App. I How to Use the Case Studies
App. II Categories of Design
References
Index