What do U.S. Special Ops, George Washington, Mao Tse-tung, and Oprah Winfrey all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics -- tactics you need to succeed in the battle for the loyalty of today's consumers. Tap into the same opportunistic and aggressive energy used by successful underdogs and never settle for less than a clear victory. The Underdog Advantage shows you how.

Two of today’s most sought-after political and business strategists, David Morey and Scott Miller, masterminded winning presidential campaigns for Vincente Fox of Mexico and Corazon Aquino of the Philippines, engineered winning congressional and gubernatorial campaigns throughout the United States, and helped top companies -- Microsoft, Coca-Cola, Nike, Visa, McDonald’s, Apple Computer, Disney, Verizon, 7-Eleven, and others -- use insurgency principles to achieve or maintain leadership positions in their industries. The Underdog Advantage analyzes the success of the insurgency model and shows how great companies that strayed from this path have paid the consequences. It also distills insurgency principles into easy-to-follow techniques that you can put to work in your organization right away.