bringing innovations to market in a connected world Chakravorti, Bhaskar Primary Author mixed material bibliography Boston Harvard Business School Press 2003 en English

Printed Material

xv, 216 p. : tabs., notes, index ; 24 cm. Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and-despite rapid technological advances and intense interconnectedness-change happens at a snail's pace. What really happens during this encounter? How can you increase your own odds on this complex game board? In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back the many factors that govern an innovation’s penetration into interconnected markets-and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo-despite the innovation’s clear superiority. To win, innovators must unravel this status quo equilibrium and replace it with one built around their own innovations. The key is to imagine a desired plausible endgame, and work backward to orchestrate the network of individual choices to create conditions that make this outcome happen. Drawing on Chakravorti’s hands-on experience with many of the best-known innovating companies and insights gleaned from his expertise in the practical applications of game theory, this playbook offers go-to-market strategies for: o qualifying endgames to guide current choices, o selectively enabling "influencers" to propagate the innovation across the network, o closing deals with influencers that are "win-win," and o judging the nature of uncertainty to decide how firmly to commit to the strategy. Innovation Marketing Technology Marketing Strategy Change BA 42 157851780X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA 42 Cha 32142 General (General) BA 42 Cha The_Slow_pace_of_fast_change_-_bringing_innovations_to_market_in_a_connected_world.jpg.jpg 30093 2005-04-13 00:00:00 2020-02-26 11:33:56 machine generated