This new edition has been updated to give readers more candid advice on building a suucessful career in the music industry. This resource lays open the secrets and challenges of the ever changing music entertainment business. Full of the insider's savvy that aspiring artists and managers need, the book covers:
o Launching a career
o Management contract
o Hiring attorneys, accountants, and business managers
o Taking "creative inventory"
o Creating the career plan
o Making your own breaks
o Forming a development team
o Getting a record deal
o Music publishing
o Music viedos, TV, radio and film
o Personal appearences
o Merchandising, commercials and corporate sponsorships
o Global marketing
o Dealing with the record company
o Going on the road
o Investing your money