This book provides an orientation in four key areas essential to the business of making films: financial, legal, marketing, and distribution. You will learn how to prepare a professional prospectus for your film, the importance of "high concept" and "hook," how to develop a theatrical release plan, and what should go into an electronic press kit. Here are facts you need to know about letters of intent, presales, completion bonds, sell-through, theatrical windows, cost-profit scenarios, pick-up deals, and saturation - plus many other issues you need to understand to succeed in the film industry. Whether you want to market a single video or launch an entire film company, this is the book to read first.


TABLE OF CONTENTS

Preface
1 High Concept, Hooks, and Other Facts of Life
2 The Package: How to Put Together Your Offering/Prospectus
3 From Literary Property to Screenplay: What You Need to Know to Acquire and Create a Promotable Concept
4 Distribution: A Primer for Professionals
5 Other Distributors, Other Deals
6 All About Profits, Gross and Net
7 Contracts: Five Important Contracts Every Producer Must Negotiate Carefully
8 Ways and Means to Finance Your Film: Ten Sources of Money
9 A Special Niche: How to Market Your Home Video

Appendix
Bibliography
Index