mixed material bibliography Avon Adam Media Corporation 2003

viii, 341 p. : index ; 23 cm. TABLE OF CONTENTS Part 1: What Publicity Can Do For You Chapter 1: Just What Is Publicity? Chapter 2: Trade vs. Consumer Media Chapter 3: Determining Your Audiences, Setting Goals, Establishing Objectives Part 2: Publicity Plan Tactics Chapter 4: Have Something Newsworthy to Say Chapter 5: Get Your Information to the Right People Chapter 6: Using the Right Format Part 3: Creating Your Publicity Plan Tactics Chapter 7: Writing a Killer Press Release Chapter 8: Writing a Pithy Pitch Letter Chapter 9: Writing By-lined Articles and Case Histories Chapter 10: Writing a Column, Op-Ed and Public Service Announcement (PSA) Chapter 11: Press Kits Chapter 12: Getting Interviewed Chapter 13: Preparing for an Interview Part 4: More Sophisticated Tactics Chapter 14: Press Conferences Chapter 15: Special Events Chapter 16: Sponsorship Chapter 17: Public Speaking Chapter 18: Become Opportunistic Chapter 19: Tools for Opportunistic Publicity Part 4: Creating and Executing Your Publicity Plan Chapter 20: Tools for Opportunistic Publicity Chapter 21: Executing Your Plan Part 5: Evaluating and Leveraging Your Publicity Success Chapter 22: Tracking Results, Measuring Impact Chapter 23: Maximizing the Impact Chapter 24: So What Have You Learned? MJ 1580627714 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MJ Bec 30310 2005-09-28 00:00:00 2011-12-15 00:00:00 machine generated