mixed material bibliography New York Perennial Library 1990

300 p. : summ., 21 cm. The underlying argument of the book is that there are two kinds of thinking-vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creativite, to generate idea after idea ... Dr. de Bono argues that the function of vertical, logical thinking is to exclude what is wrong. It is a very useful way of thinking but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely... This could be a very useful book, for teachers and non-teachers alike. Dr de Bono does not claim to be able to turn us all into Miltons, Da Vincis and Ensteins... but his techniques provide an alternative to just sitting around wating for the Muse to appear. The Muse never apperas to most of us-hence the value of this book Contents Preface Introduction Use of this book The way the mind works Difference between lateral and vertical thinking Attitudes towards lateral thinking Basic nature of lateral thinking The use of lateral thinking Techniques The generation of alternatives Challenging assumptions Innovatin Suspended judgement Design Dominant ideas and crucial factors Fractionation The Reversal method Brainstorming Analogies Choice of entry point and attention area Random stimulation Concepts/divisions/polarization The new worl po Blocked by openness Description/problem solving/design Summary LXMG 0060903252 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LXMG DeB 30352 2005-01-03 00:00:00 2013-12-20 00:00:00 machine generated