First came the groundbreaking Crossing the Chasm and the revolutionary product adoption life cycle principle. Then came its successor, which honed and furthered the radical ideas that have since become the canon of high-tech markets. Now, Silicon Valley guru Geoffrey A. Moore reveals the key management practices that will ensure a competitive advantage in high technology in the years to come. He explores-for the first time anywhere--how the strategies and structure of an organization must adapt and change as their products move through the high-tech product adoption cycle. With guidelines on rethinking the quarterly report, reinterpreting profit and loss statements, managing to create shareholder value, and more, Living on the Faultline provides new models to help managers analyze current business practices and change them to meet--and surpass--the challenges of the marketplace. (bn.com)