turning information into knowledge into profit Liautaud, Bernard Primary Author Hammond, Mark Additional Author mixed material bibliography New York McGraw-Hill 2001 en English

Printed Material

xii, 306 p. : figs., summ., bibs., gloss., index ; Internationally celebrated e-business innovator, Bernard Liautaud, explains why the key to e-business success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of e-business intelligence-intranets, extranets, and business-to-business e-commerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other e-business giants, Liautaud explains the what, why, and how of e-business intelligence in the new information economy.(text from the publisher) Information Strategic planning Knowledge Management E-commerce E-business Information technology Customers Internet AZA/WN 0071364781 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN Lia 30524 General (General) AZA/WN Lia E-Business_intelligence.jpg.jpg 3114 2001-02-23 00:00:00 2020-02-05 08:16:30 machine generated