Blink is about how we think without thinking, about choices that seem to be made in an instant in the blink of an eye that actually aren't as simple as they seem, and about those instantaneous decisions that are impossible to explain to others.

In his landmark bestseller, The Tipping Point, author Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within by exploring the decisions made by experts in museums, sales, sports, the military and the high-speed world of the New York Mercantile Exchange.

Drawing on cutting-edge neuroscience and psychology, and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make.
Never again will you think about thinking the same way. Copyright 2005 Soundview Executive Book Summaries

TABLE OF CONTENTS
Introduction : the statue that didn’t look right
1 The theory of thin slices : how a little bit of knowledge goes a long way
2 The locked door : the secret life of snap decisions
3 The Warren Harding error : why we fall for tall, dark, and handsome men
4 Paul Van Riper’s big victory : creating structure for spontaneity
5 Kenna’s dilemma : the right - and wrong - way to ask people what they want
6 Seven seconds in the Bronx : the delicate art of mind reading