Rowley, Jennifer E. Primary Author mixed material bibliography Aldershot Ashgate 2001 en English

Printed Material

xi, 195 p. : figs., index ; 24 cm. A marketing guide for public, academic, and corporate libraries, electronic current-awareness services, database producers, information brokers, business consultancies, online search services, and other organizations that provide information-based products and services. Rowley (management and social sciences, Edge Hill College of Higher Education, UK) draws together ideas that "challenge organizations to reflect on the nature of their product, their relationships with customers, and the changing landscape of the information marketplace." She includes practical marketing tips, but the emphasis is on a larger conceptual framework. (Annotation © Book News) TABLE OF CONTENTS List of figures Acknowledgements Introduction 1 Marketing 2 The information marketplace 3 Customers 4 Building customer relationships 5 Information products 6 Branding and corporate identity 7 Marketing communications 8 Price and pricing policy 9 Collecting marketing data 10 Marketing strategy and planning Index Branding Marketing Information services Marketing communication Price policy YA/BA 0566082225 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen YA/BA Row 32596 General (General) YA/BA Row Information_marketing.jpg.jpg 31380 2005-08-16 00:00:00 2021-08-18 09:55:51 machine generated