A marketing guide for public, academic, and corporate libraries, electronic current-awareness services, database producers, information brokers, business consultancies, online search services, and other organizations that provide information-based products and services. Rowley (management and social sciences, Edge Hill College of Higher Education, UK) draws together ideas that "challenge organizations to reflect on the nature of their product, their relationships with customers, and the changing landscape of the information marketplace." She includes practical marketing tips, but the emphasis is on a larger conceptual framework. (Annotation © Book News)


TABLE OF CONTENTS

List of figures
Acknowledgements
Introduction
1 Marketing
2 The information marketplace
3 Customers
4 Building customer relationships
5 Information products
6 Branding and corporate identity
7 Marketing communications
8 Price and pricing policy
9 Collecting marketing data
10 Marketing strategy and planning
Index